Datagrama lives in the intersection of 3D projection design with interactive media. Datagrama is the alter ego of João Beira. Born and raised in Portugal, he realized from an early age that his mission in life would be to generate mathematical wonderlands and immersive experiences through the use of projected light and its influence on our perception.

Datagrama´s work has been displayed at International art festivals
 such as SXSW, Boom Festival, Symbiosis, Burning Man, and Sonic Bloom, to name a few. Beira has also been in charge of creative direction for 3D video mapping projects for Vimeo and National Geographic, and in collaborations with talented artists such as Quixotic, Vitamotus, Ninja Tune label, Sorne, etc.

Beira is a designer, performer, and researcher based in Austin, Texas. He is now finishing a PhD at the University of Texas at Austin focusing on the integration between optical motion sensing technologies and projection-based augmentations. 

He holds a M.A. in Multimedia Art, and was a lecturer at the ESG University from 2007 to 2010 in Design and Multimedia Production. His creative performance work, design and research has been rewarded by the Austin Critics Table Awards nomination for the Best Video Design 2012 and 2013. He also won also a  four year International Grant for his PhD research in Interactive Design at the University of Texas  from FCT (Foundation of Science and Technology), doing multiple interactive media design workshops, publishing scientific papers and doing artistic residencies.